AI Transformation

From strategy to people: making AI second nature within your organization.

AI Coaching Prowareness

AI that works with people, not around them

AI is changing the way we work. Not by taking over tasks, but by helping organizations, and the people within them, work smarter, faster, and with more impact. With the right guidance, AI stops being “just another tool” and becomes a strategic, practical part of large-scale transformation.

At Prowareness, we support companies in integrating AI responsibly and effectively into their existing workflows and strategies. Our AI Coaches guide teams and leaders step by step in adopting AI, making sure professionals feel inspired, spot new opportunities, and experience how AI truly adds value to their work.

Ready to get started with AI in your organization?

Roos would love to explore the possibilities with you.

06 - 36 36 41 92
Prowareness Thoughtleader Roos Robben

Your edge in transformation

AI is changing the way organizations work. But without the right focus, it often results in a patchwork of tools and experiments that fail to deliver real value. On top of that, the EU AI Act is around the corner, setting strict rules for how companies must handle AI. The stakes are high: fines can reach up to 35 million euros or 7% of global revenue.

What many don’t realize: it’s not just high-risk AI systems that are affected. Even everyday applications will need to meet requirements on transparency, documentation, and training. Which means AI transformation is not just about technology,  it’s about people. Every employee needs to know how to use AI responsibly and effectively.

That’s where we come in. We help organizations embed AI into existing strategies and workflows, while guiding teams and leaders to experiment, learn, and grow step by step. Our AI Coaches make sure people feel confident, compliant, and inspired, turning AI into a trusted driver of impact and large-scale transformation, rather than a compliance risk.

See how we guided a leading Dutch bank’s AI transformation
Stas Pavlos - AI Session - Prowareness
Event

AI Talks at Scrum Day Europe: AI Whisperer Henrik Kniberg & Jurgen Appelo on What’s Next

Successful AI adoption starts with people, not technology.

Roos Robben AI Strategist at Prowareness

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Turn AI into a natural and powerful driver of innovation within your organization.

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