Dutch Central Bank accelerates AI adoption with structured coaching

Case
Roos Robben Prowareness AI strategist
De Nederlandsche Bank (DNB) is taking a nice step in adopting artificial intelligence (AI) within Operations department.

Challenge

De Nederlandsche Bank (DNB) aims to leverage AI within Operations to enhance efficiency without an uncontrolled spread of tools and initiatives. Instead, AI should be implemented in a structured, validated manner that aligns with existing workflows. At the same time, AI must comply with strict regulations, meet internal compliance requirements, and overcome potential resistance from employees.

How do you ensure that AI inspires, is widely embraced, and is applied in a controlled and responsible way?

The Solution

In collaboration with Prowareness, DNB launched an AI Coaching Program to guide teams through four structured phases, ensuring the effective and responsible integration of AI into daily operations. This approach not only deepened employees’ understanding of AI but also empowered them to apply it safely and meaningfully.

Phase 1: Awareness & exploration

The journey began with inspiration sessions and workshops for AI enthusiasts within DNB, fostering a shared understanding of AI’s opportunities and risks. These sessions laid the foundation for a strong AI coalition within the organization.

While DNB had already been actively developing AI initiatives with a clear vision, the focus shifted to identifying high-impact opportunities within Operations. Small-scale experiments were launched to test AI’s potential in a controlled environment.

Together with key stakeholders, an AI roadmap was developed, outlining initiatives for further exploration and validation.

Phase 2: Vision & strategy

With DNB’s mission and regulatory framework as a foundation, teams refined the AI roadmap to align with strategic goals. They explored how AI could enhance existing processes while ensuring compliance, transparency, and security.

Phase 3: Structured implementation & AI Coaching

Scrum teams, supported by an AI Coach, conducted small-scale AI experiments. By working in short iterations, employees could safely test, learn, and refine AI applications, leading to rapid insights and measurable improvements in work processes.

Phase 4: Scaling & optimization

Building on the initial successes, efforts are now focused on scaling and optimizing AI adoption. In collaboration with DNB, new opportunities for training and support are being explored to expand AI integration across the organization and maximize its impact.

AI Market

AI Market

Dutch Community event
AI Market

Results

AI now holds both a strategic and practical role within DNB. Employees work more efficiently, AI solutions are being implemented on a broader scale, and teams are making more data-driven decisions with confidence.

Unlock AI’s Potential in Your Organization

Looking to successfully integrate AI in a structured and controlled way? Discover how AI Coaching from Prowareness can support your organization. Contact us for an introduction.

Ready to get started with AI in your organization?

Roos will gladly walk you through our approach

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Prowareness Thoughtleader Roos Robben