Product leadership

expertise

We help you develop a strong vision, navigate the product development process, and create a culture focused on what your customers truly need.

Product leadership afbeelding

Responding to customer needs and innovation in the modern world

In today’s fast-paced world, maintaining a competitive edge is crucial. Customers have increasingly high expectations and are constantly seeking innovation. That is why it is essential to truly understand their needs and provide them with unique experiences they will not find anywhere else. At Prowareness, we understand these challenges like no other and are ready to support you in achieving Product Leadership.

Thanks to Product Leadership, your innovative products and services clearly stand out from the competition.

Product leadership

Tailored expertise

Product Leadership enables you to stay ahead of the competition and captivate customers with groundbreaking products and services. With our deep expertise and proven track record, we successfully guide you in implementing innovative product strategies and transforming product development processes. Together, we ensure your organization builds an unassailable competitive advantage, allowing you to face market challenges with confidence.

Product Leadership

More than developing strategies

Our approach

We start by creating a strong vision and strategy for your product. Together, we identify opportunities, define a unique value proposition, and create a detailed product roadmap. With our deep market knowledge and expertise in product strategy, design thinking, and agile methodologies, we help you innovate quickly and fully understand your customers’ needs.

Product Leiderschap

We are certified partner of

Prowareness klant logo - bol.com Prowareness klant logo - rabobank Prowareness klant logo - fontys Prowareness klant logo - kpn Prowareness klant logo - jti Prowareness klant logo - rtl
Community

Product Owner Talks

Prowareness Meetups
Frank van der Veer bij Claus

Customer-centric culture: collaboration for better products

We go beyond simply developing strategies. We build a culture of customer centricity within your organization. We encourage collaboration across teams so that everyone gains a deep understanding of customer needs and expectations. This enables us to develop products that truly meet those expectations and deliver an unforgettable user experience.

Our support does not stop at the strategic phase. We also guide you through the product development process, applying agile principles and methods to enable rapid iteration and continuous improvement. This approach allows us to respond flexibly to change and deliver valuable products that exceed your customers’ expectations.

Event

Scrum Day Europe 2025

The future of Scrum: What's next?
Scrum Day Europe 2025, 2nd of December 2025, Jaarbeurs Utrecht

Puntsgewijs

  1. Innovation

    Stay ahead of the market through continuous innovation and groundbreaking products.

  2. High quality

    Products of higher quality than the competition.

  3. Faster time-to-market

    Quickly responding to new trends and needs with new products.

Our services

How can we help?

Bring in a Product Owner

Our Product Owner maximizes the value of your product or service by making the right choices, involving stakeholders at the right time, and serving as the primary point of contact for the team.

I'm looking for a Product Owner

Training and assessments

Follow our Scrum.org certified Product Owner trainings, in company or on site. Whether in small groups or seminar settings, our accredited trainers help you get the most out of your Product Ownership.

Explore our courses

Product coaching & transformation

Are you looking for expertise to help your Product Owners and Product Managers collaborate more effectively? For both existing and new product teams, our Product Coaches provide tailored advice along with a clear vision and strategy.

I'm looking for a Product Coach

Ready to get started with Product Leadership within your organization?

Stas Pavlov