I wanted to invest a thought on how Marketers have a lot of product/content on their website but don’t really see if it appeals to the user’s readability or usability. Leaving all the important aspects such as readability, content positioning and page layout, I prefer to get to the basics of electing persuasive colors.
According to Forbes.com, “Colors greatly influence human emotion and behavior”. Now, though there things we do on our daily lives, whether personal or in the hour of need for the Business, it all boils to the details of the look and feel and color which is appealing to help those decisions more indulging, as I’d like to say.
I happened to come across a view of how ’The Logo Company’ has shared the colors used in the Logos to identify how customers perceive to see a Brand as.
I guess now you have an essence of how customers visualizes their brands. Is it with the brand name, the logo or the color used? We are actually having an expectation to fit the brand into a particular segment of the mind block with just a color.
Ever heard of a scenario when someone walks into a room and they get a headache? The color of the walls can actually change how a person perceives the temperature, according to Psychologists. Warm colors such as orange, red and yellow can cause people to think the temperature in the room is warmer than it actually is. Cool colors such as blue, green and light purple cause people to estimate the temperature is colder.
Now looking at this from the Business eye; Business owners can use these tips to their advantage by saving on heating and cooling costs. For example, if you live in a cold environment, painting an entryway a warm color may cause people to think the Organization location is slightly warmer than it actually is. This may allow you to keep the temperature at a slightly lower setting.
A few additional tips without getting into the details and how they can be used to a Business Advantage:
- Green Sparks Creativity- Innovation rooms generally have Green to enlighten productivity and Succession.
- Red Reduces Analytical Thinking- Have you considered riding a red car without the need to go fast? It me not even necessarily be a Sports car, their reactions become faster and more forceful. However, that energy boost is likely to be short-lived and ultimately, red reduces analytical thinking. There’s a reason why red sports cars cost more to insure.
- Blue is Most Accepted – When asked in a room what their favorite color is, the most common answer around the globe is blue. This came as a view right from our Ancestors when the depicted to have a good day seeing how clear and blue the sky was.
- Yellow isn’t always a Hit – Yellow remains the least likely favorite color for most people, so pick a different color if you want to appeal to the masses. It is generally used to Caution or highlight a point. Yellow light in the Traffic Signal.
- Orange is Associated with Good Value – The public associate the color orange with a noble value. Home Depot logo for example, helps customers view them as a low cost provider of valuable goods. Some high-end retailers have been able to overcome this association with orange and they’ve successfully incorporated orange into their brand.
- Pink Calms People Down – In big games, people who see the color back once they hit the locker rooms tend to loose their drive which they should have when they are about half-time in the game. Once people have remained calm for that time frame, they’re often able to remain in a calm state.
- White May Lead to Boredom – A customer shopping in a white colored store may become distracted from their shopping list, when their mind begins to wander because of the lack of stimulation.
I hope you realize that the examples given here have in some way moved to take decisions otherwise from what you may tend to do. These are ways how Brands market themselves in the customer’s mind unknowingly to create what their all-about.