Just went through a cool tool for the good SEO indexing of the projects, although doing SEO is a long task for a website and there are specialists in this field also, but there are some of the things which a developer can take care of while developing the website.
SEO QUAKE is a tool and a add-on for Firefox browser which gives you very detailed diagnosis of your website with the recommendation from Google also:
Below are the some of the important parameters which a site must have in order to have good visibility on web:
- 1. URL
Advice: Your domain name(s) should be as short as possible.
Search engines and visitors can interact with your website more affectively when you use URLs that describe the pages content (for example: http://www.company.com/companyinformation).
URLs are extremely vital to your SEO campaign. Be sure to use URLs that make it easy for Google™ to index your site.
When you trademark your domain name, it keeps other from stealing your brand.
- 2. Title
Advice: The most effective page titles are about 10-70 characters long, including spaces.
Keep your titles concise and make sure they contain your best keywords.
Each page should have its own exclusive title.
Featured tool: Here’s a snippet-optimizer that allows you to see how your titles look on Google™ and other search results.
- 3. Meta Description
Advice: Meta descriptions are useful because they often dictate how your pages are shown in search results.
For optimum effectiveness, meta descriptions should be 70-160 characters long.
Your meta descriptions should be concise and contain your best keywords.
Make sure each page of your website has its own meta description.
- 4. Meta Keywords:
Advice: Meta keywords are words or phrases that pertain to your site’s content. In the past, people have tried to take advantage of this tag so now it doesn’t affect your search rankings the way that it used to.
- 5. Headings
Advice: You can include keywords in your headings.
The initial heading (<H1>) should include your best keywords.
Using only one <H1> heading per page will strengthen your SEO.
- 6. Images
Advice: Search engines don’t physically see images the way people do. ALT text is an option that allows you to specifically describe the image.
ALT text attaches a description to your pictures so that they show up in Google™ and other search engine’s image results.
Make sure your website images have their own specific ALT text.
To find out how to assign ALT text to your images, click here.
Keep in mind that your pages load time will vary based on the number and size of your images. Try your best to keep it low.
Here’s a tip: You can see the past designs of any website by using The Wayback Machine.
- 7. Text to HTML Ratio:
Advice The ratio of text to HTML code on your page is somewhere between 15% and 50%. You can strengthen your SEO by increasing the recurrence of keywords on your page and adding more text that pertains to your website’s content.
- 8. Frames:
Advice: It’s hard for search engines to index pages with frames since it does not follow the standard layout for a website. You should avoid the use of frames when optimizing your website.
Advice: Flash is only good in certain situations like enhancing the look of your page.For better SEO, do not use flash at all. It’s possible that this could change in the near future but as of right now, Flash cannot be indexed by search engines. AJAX is also in the same category as Flash.
- 10. Robots.txt
Advice: This file restricts the activity of search engine crawlers and stops them from accessing certain pages and directories. A robots.txt file also locates the XML sitemap. To check your robots.txt file for syntax errors, Click Here.
- 11. XML Sitemaps
Advice: An XML sitemap lists URLs that can be crawled and may offer other information such as how often you update, when your last update occurred and importance. With an XML sitemap, search engines can index your website more accurately. Although it’s been debated, we suggest that you submit an XML sitemap to Google™ Webmasters Tools.
- 12. Language
Advice: Here are some suggestions for multilingual sites:
- ·You should declare the contents language in the HTML code of each page.
- ·You should also declare the language code in the URL (for example: com pany.com/es/contact.html).
- ·If you plan on building a multilingual site, refer to the tips found Here.
- 13. Doctype:
Advice: Specifying a doctype assists your web browser in correctly rendering your content.
- 14. Encoding:
Advice: Declaring a character/language encoding will significantly strengthen your SEO.
It also prevents complication when rendering special characters.
- 15. Google Analytics:
Advice: Add google analytics to your website pages to see the number of visitors and to let google have information about your website
- 16. Microformats:
Advice: Microformat is a markup that is used to structure the data that is being sent to search engines more effectively.The presentation of Google’s search results is always improving due to Microformats.
- 17. Dublin:
Advice: Dublin Core is a set of metadata standards that describe your websites content.
- 18. Geo Meta Tags
Advice: The search engine Bing utilizes Geo-Meta Tags even though Google™ doesn’t.
- 19. Feeds
Advice: Blogs and news websites depend on feeds. Your websites visibility improves when subscribers to your feed are alerted of content updates. Tip: FeedBurner provides custom RSS feeds and management tools for web-based publishers as well as bloggers and podcasters.
- 20. Favicon:
Advice: Ensure that your favicon reflects your brand.
Featured tip: If you want a better experience for your visitors, have a look at this great favicon.
Apart from that it will give you all the details of your domain like Page rank on Google, Alexa Rank, Domain age, Whois info, Facebook likes and Google Plusone’s etc.